Plastic journey from South-West beaches to Shangri-La Glastonbury Festival starts this weekend

Plastic that could have ended up polluting our oceans will instead be used to build Shangri-La’s 360-degree Audio-Visual Arena – The Gas Tower – at Glastonbury Festival next month.

Thanks to a ground-breaking collaboration between Orca Sound Project, Shangri-La and environmental charity Keep Britain Tidy, volunteer #LitterHeroes in the South West will, on Saturday, begin the process of collecting ten tonnes of plastic – the equivalent of about one million plastic bottles – from beaches, parks and streets across the region.

The plastic they collect will then be processed by Exeter City Council before being recycled into materials to build the dance arena at Shangri-La Glastonbury Festival, where they will provide a backdrop for a line-up of world-famous AV artists and electronic DJs including Subfocus and Bicep.

Saturday’s clean-up, the first of a series on the #RoadtoGlasto2019, will see volunteers doing an extreme clean on the remote Stanbury Mouth beach near Bude in Cornwall, with support from Lister Charitable Trust, Keep Britain Tidy’s BeachCare project and South West Water.

This will be followed by clean-ups across the South West from Somerset to Cornwall and London but anyone in the South West can join in with the #RoadtoGlasto2019 by collecting plastic in one of Keep Britain Tidy’s Ocean Recovery Project ‘Dumpy Bags’.

Keep Britain Tidy Chief Executive Allison Ogden-Newton said: “This ground-breaking project, bought to us by Orca Sound Project, will see tonnes of plastic removed from our environment – where it has such devastating consequences on our wildlife and marine life – and put to good use.

“By working together, we are showing the world that the plastic we no longer want or need can be recycled and turned into something that is both exciting and useful.”

Orca Sound Project said: “We are pioneering a global first, not only in terms of stage production and festival experience, but also community-building, strategy and awareness for a global issue.

“We are unbelievably proud to be partnering with Shangri-La and Keep Britain Tidy to show the power of collaboration to raise awareness for a global issue.”

Creative director of Shangri-La Kaye Dunnings said: “Team Shangri-La are thrilled to be a part of this important, pioneering project. Through our collaboration with Orca Sound Project and Keep Britain Tidy we are able to continue our explorations into finding sustainable solutions for our work in the festival and creative industries. A total game-changer!”

To get involved with the #RoadtoGlasto2019, email to receive a ‘Dumpy Bag’ (a large bag of the type used to supply building materials) that can be filled with plastic bottles, food trays, yoghurt pots, plastic straws and other hard plastics collected from beaches, parks or streets. There are 100 bags available.

#LitterHeroes taking part have until May 27 to fill the bag and it will then be collected from the front of their property on May 28 or 29 from 7am. The plastic will then be processed into the stage in time for the festival.

Anyone taking part in the #RoadtoGlasto2019 will be encouraged to take photos and videos of their clean-ups and, with permission, some of these images will be shown on the video screens in the Shangri-La Gas Tower arena to raise awareness among festival-goers.